How Scoring Works
Every Reddit thread that matches your keywords gets a score from 0 to 100. The score represents how good of an engagement opportunity that thread is. Higher scores mean better potential for meaningful engagement.
Scoring Factors
Thread Freshness (up to 25 points)
Newer threads score higher. The score uses exponential decay with a 24-hour half-life. A thread posted 1 hour ago scores near 25. A thread from 48 hours ago scores near 0.
Why: You need to engage while a thread is still active. Responding to a week-old thread rarely gets traction.
Comment Count (up to 20 points)
The sweet spot is 5-50 comments (20 points). Under 5 means the thread might be dead. Over 50 means your comment will likely get buried. 0 comments gets 3 points. 50-150 gets 8 points.
Why: Moderate discussion means people are engaged but there is still room for your contribution.
Upvotes (up to 15 points)
Moderate upvotes (5-100) score highest at 15 points. 100-500 gets 10. Over 500 gets 5. Under 5 gets 8.
Why: Some upvotes mean visibility. Too many upvotes often mean the thread is too old or competitive.
Subreddit Size (up to 15 points)
Mid-size subreddits (10K-500K subscribers) get 15 points. Over 500K gets 8 points. 1K-10K gets 10 points. Under 1K gets 3 points.
Why: Mid-size communities have the best engagement ratios. Large subs are noisy. Tiny subs lack reach.
Question Post (up to 15 points)
Posts with question patterns in the title ("?", "how to", "recommend", "best", "looking for", "suggest") get 15 bonus points.
Why: Question posts signal someone actively looking for a solution. That is a direct engagement opportunity.
Keyword Relevance (up to 10 points)
Keyword in the title gets 10 points. Keyword in the body gets 5 points.
Why: Title matches are more relevant than body matches. Someone mentioning your keyword in their title is directly discussing that topic.
Score Ranges
Tips
- Set your minimum score threshold to 30-40 to filter out noise.
- Focus on threads scoring 60+ for the highest engagement potential.
- Respond within a few hours of a thread being posted for best results.
- Question posts in mid-size subreddits are your best opportunities.